Most likely only 2.6% of visitors are converting on your e-commerce site.
That is because there is a lack of trust:
– 30% of reviews are fake
– Everyone knows influencers are getting paid
You can increase that figure by up to 30% with authentic video testimonials and reviews.
For social ads, that figure becomes 300% CTR at 50% less per click!
We connect your brand with “real” people called contributors that create:
1) Videos – testimonials | how to | unboxing
2) Photos + reviews
All made by “real” people (hyper targeted) without the hassle.
Wherever you need – It can be on your product page, FB reviews, 3rd party sites, Google reviews, app store. You name it.
Visual content is sent to you so you can use it and tag the contributor.
Because that automatically makes them influencers and we already know that influencers generate less trusted than real people. Also, we don’t want people using their feed for advertising.
We encourage all reviews be uploaded. A site with only 5 star reviews is considered un-credible.
Also, we take great care to understand bad reviews in depth. If many contributors did not like your product you have received valuable insights and we will connect them to your customer support.
Ads based on UGC receive 4 times higher click-through rates and a 50% drop in cost-per-click compared to average ads.
86% of companies today use UGC as part of their marketing strategy.
90% of shoppers say UGC is influential. It's 20% more influential than any other kind of media when it comes to millennials.
Shoppers tend to spend 90% more time on a website that features UGC.
70% of all consumers consider reviews or rating before making a purchasing decision.
Authentic content drives a 73% increase in email click-through-rates.