Privacy Policy

5Starz Technologies Ltd. its subsidiaries and affiliates (“5Starz”, “Company” “we” or “us”) respect the privacy of the visitors and/or users (“User” or “you”) of its website and services at (the “Platform” or the “Services”), and is committed to protecting the personal information that its Users share with it. We believe that you have a right to know our practices regarding the information we may collect and use when you visit and/or use our Platform.

Capitalized terms which are not defined herein, shall have the meaning ascribed to them in our Terms of Use  (“TOU”), into which this Privacy Policy is incorporated by reference.


  2. Which information may we collect on our Users? We may collect two types of data and information from our Users:

    1. Non-personal Information. The first type of information is non-identifiable and anonymous information (“Non-personal Information”). We are not aware of the identity of the User from whom we have collected the Non-personal Information. Non-personal Information is any unconcealed information which does not enable identification of an individual User, and which is available to us while such User is entering into and/or using the Platform. Non-personal Information which is being gathered consists of technical information, behavioral information and aggregated information (including aggregated information relating to purchases on the Platform), and may contain, among other things, the activity of the User on the Platform, type of operating system, User’s ‘click-stream’ or searches on the Platform, type and version of browser, keyboard language, screen resolution, time spent on various screens of the Platform, etc. 

    2. Personal Information. The second type of information is individually identifiable information (“Personal Information”). This information may identify an individual or may be of a private and/or sensitive nature, including the following:  

      • Users of the Platform automatically provide their IP address (or Mac Address, as applicable) mainly for enhancing the User’s experience and for geo-location and security purposes as further detailed below. 

      • In addition, Personal Information which is being gathered consists of any personal details provided consciously and voluntarily by the User: 

        • When Users open an Account, they are required to provide their full name, e-mail address, phone number, shipping address, date of birth, gender (and, if applicable, the Instagram handle) and to choose a password. Additional identifiable information may be requested in the future.

        • You may sign up to the Platform via one of your existing third-party services accounts (e.g. Facebook, Instagram). When you register to the Platform through such existing third-party account, then the latter provide us with access to certain information, which is detailed and displayed to you in the notice which appears during the integration process (which usually includes your name, email address, profile photo and user-id on such third party account). Please read carefully such notice in order to understand what information is made available to us via your third-party accounts. We may collect your login information and other relevant information necessary to enable us to access your third-party accounts in order to collect the abovementioned information. We may store the above-mentioned information (or any part of it), in order to achieve the purposes set forth herein. Please remember that the manner in which third-party accounts use, store or disclose your information is governed solely by their policies and we will have no liability or responsibility for the privacy practices or other actions of such third parties. If you do not agree to these practices please do not use third-party accounts in order to use our Platform. 

        • In order to offer Users Products that may suit their interests and/or consumer habits and preferences, we may ask Users to provide us personal information about themselves (including, without limitation, marital status, profession, monthly household expenses, skin type and hair type, sports and diet habits, favorite brands or products). 

      • Personal Information is collected from the details the Users provide in contact forms on the Platform, when requesting support, using our chat, or when otherwise communicating by any means with 5Starz. 

      • Some Reviews may contain Personal Information of the User (e.g. name, photo, video), as selected and provided by the User. 

      • Subscribed Users will be required to provide a shipping address. This address will be provided to the applicable Brands for sending such Users samples of the applicable Products.

      • For avoidance of doubt, any Non-personal Information connected or linked to any Personal Information shall be deemed as Personal Information as long as such connection, linkage or association exists. We do not collect any Personal Information from you or related to you without your approval, which is obtained, inter alia, through your active acceptance to the TOU and the Privacy Policy.

    3. How Do We Collect Information on Our Users? There are two main methods we use: 

      1. We collect information through your entry and use of the Platform. In other words, when you are using the Platform we are aware of it and may gather, collect and store the information relating to such usage (such as the Non-personal Information detailed above and your IP address), either independently or through the help of third-party service providers as detailed below.

      2. We collect information which you decide to provide us voluntarily. For example, we collect Personal Information which you voluntarily provide when you fill communicate with us via the Platform, open an Account or connect with a third party account. We also use the Reviews (which may contain Personal Information) that you submit via the Services in accordance with the TOU. We may gather, collect and store the Personal Information either independently or through the help of our authorized third-party service providers as detailed below.

    4. What are the Purposes of the Collection of Information? 

      1. Non-personal Information is collected in order to:   

        • Use it for statistical and research purposes and for customization, development and improvement of our Platform.

        • Enhance the User’s experience while using the Platform. 

        • Keep the Platform safe and secured and for prevention of fraud.

      2. Personal Information is collected in order to: 

        • Operate our Services, including, without limitation, (a) asking Users whether they would like to provide Reviews, (b) asking Brands to deliver the applicable Products to Users who committed to provide Reviews, (c) enabling the upload of, collecting and processing Reviews. 

        • Personalize and enhance the Users experience while using the Platform.

        • Provide all the services and functionalities of our Platform to our Users.

        • Verify the User’s identity when s/he signs-in through his/her Account or a third party social account.

        • Respond to the User’s questions, concerns, and support requests. 

        • Contact Users for marketing purposes.

        • Provide registered Users with updates about our developments, new offerings, news regarding the Platform and other services, etc. 

        • Determine general geolocation information (i.e., country) from which the User’s computer is connected to the Internet in order for us to know the general location of our Platform’s Users as well as in order to safeguard our Platform. 

        • Verify the User’s identity for the purpose of dealing with inappropriate interactions of Users and/or fraudulent use of our Platform.

        • Conduct internal operations, including troubleshooting, data analysis, testing, research and statistical purposes.

        • Keep the Platform safe and secured and for prevention of fraud and crime.

        • Comply with our legal obligations and in order to be able to protect our rights and legitimate interests.

    5. Sharing Information with Third Parties – We will share a User’s name and shipping address with Brands in order to allow for the delivery of the Products to such User. Except as stipulated herein, 5Starz will not share any Personal Information it collects with any third party. Notwithstanding, 5Starz may share Personal Information in the following cases: (a) to satisfy any applicable law, regulation, legal process, subpoena or governmental request; (b) to enforce this Privacy Policy and/or the TOU, including investigation of potential violations thereof; (c) to detect, prevent, or otherwise address fraud, security or technical issues; (d) to respond to User’s support requests; (e) respond to claims that any content available on the Platform violates the rights of third-parties; (f) to respond to claims that contact information (e.g. name, e-mail address, etc.) of a third-party has been posted or transmitted without their consent or as a form of harassment; (g) to protect the rights, property, or personal safety of 5Starz , its Users, or the general public; (h) by virtue of undergoing any change in control, including by means of merger, acquisition or purchase of all or substantially all of its assets, so long as such acquirer maintains the same privacy terms hereunder; (i) to collect, hold and/or manage your Personal Information through 5Starz’s authorized third parties service providers (including, as applicable, their affiliates as necessary to provide us with the requested services), as reasonable for business purposes, which may be located in a country that does not have the same data protection laws as your jurisdiction; (j) to store or process your Personal Information through 5Starz’s affiliated companies, which may be located in a country that does not have the same data protection laws as your jurisdiction. 5Starz requires its affiliated entities to agree to processing your Personal Information in compliance herewith; or (k) pursuant to your explicit approval prior to the disclosure; or (l) cooperate with third parties for the purpose of enhancing the User’s experience. For avoidance of doubt, 5Starz may transfer and disclose Non-personal Information to third parties at its own discretion including without limitation for statistical, analytical and research purposes and for customization, developing and improvement of the Platform. 

    6. Minors – The Platform is intended for Users over the age of sixteen (16). Therefore, 5Starz does not intend and does not knowingly collect Personal Information from Users under the age of sixteen (16) and does not wish to do so. We reserve the right to request proof of age at any stage so that we can verify that minors under the age of sixteen (16) are not using the Platform. If we learn that we collected Personal Information from Users under the age of sixteen (16) we will delete that information as quickly as possible. Please contact 5Starz at if you have reasons to suspect that 5Starz collected Personal Information from children under the age of sixteen (16) and will delete that information as quickly as possible.

    7. Security – We take reasonable measures to maintain the security and integrity of our Platform and User information and prevent unauthorized access to it or use thereof through generally accepted industry standard technologies and internal procedures. Please note, however, that there are inherent risks in transmission of information over the Internet or other methods of electronic storage and we cannot guarantee that unauthorized access or use of your Personal Information will never occur. 5STARZ SHALL NOT BE RESPONSIBLE OR LIABLE FOR UNAUTHORIZED ACCESS, HACKING, OR OTHER SECURITY INTRUSIONS OR FAILURE TO STORE OR THE THEFT, DELETION, CORRUPTION, DESTRUCTION, DAMAGE, OR LOSS OF ANY DATA OR INFORMATION.

    8. Third Party Services – We may be using third party software or services in order to collect, host, store and/or process the information detailed herein. 5Starz uses commercially reasonable efforts to engage with third parties that post a privacy policy governing their collection, processing and use of non-personal and personal information.  Google Analytics, which privacy policy can be found at:; the Amazon cloud services which its privacy policy can be found at:  However, we do not control such third party actions and/or service providers actions. Please read such third party terms of use and privacy policies to understand their privacy practices.

    9. Links to Third Party Websites- Certain links provided in the Platform permit Users to leave our Platform and enter non-5Starz sites or services (including but not limited to Facebook’s “Share” and “Like” buttons, Instagram services, Twitter etc.). Those linked sites and services are provided solely as a convenience to you. Those linked sites and services are not under the control of 5Starz and it is not responsible for the availability of such external sites or services, and does not endorse and is not responsible or liable for any content advertising, products, services or other information on or available from such linked sites and services or any link contained in a linked site or service. 5Starz reserves the right to terminate any link at any time. You further acknowledge and agree that 5Starz shall not be responsible or liable, directly or indirectly, for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such linked sites or resource. Most of such linked sites and services provide legal documents, including terms of use and privacy policy, governing the use thereof. It is always advisable to read such documents carefully before using those sites and services, inter alia, in order to know what kind of information they are collecting.

    10. Cookies and Other Tracking Technologies – When you access or use the Platform, we or our third party service providers may use industry-wide technologies such as “cookies” or other similar technologies which store certain information on your computer or device (“Cookies”), which will allow us to enable automatic activation of certain features and make your experience much more convenient and effortless. We or our authorized third party service providers may use both session cookies (which expire once you close the Platform) and persistent cookies (which stay on your system until you delete them). It is easy to disable or delete Cookies. Most browsers will allow you to erase cookies from your computer’s hard drive, block acceptance of cookies, or receive a warning before a cookie is stored. However, if you disable or erase cookies, your online experience may be limited. Cookies usually store only a Non-personal Information, such as the web pages you have visited, the duration of your browsing, etc. 5Starz does not control such third party service providers.

    11. Deletion or Modification of Personal Information – If for any reason you wish to delete or modify your Personal Information please send us an e-mail with adequate detail of your request to: and we will make reasonable efforts to modify or delete any such Personal Information pursuant to any applicable privacy laws. Note that unless you instruct us otherwise we may retain your Personal Information for as long as reasonably required for the purposes of which such Personal Information was collected, including without limitation, for future analytics and analysis, in order to comply with our legal or business requirements or obligations and to resolve disputes or to enforce our Terms, all as permitted under any applicable privacy laws. Aggregated and/or anonymous information derived from your use of the Platform may remain on our servers indefinitely.  

    12. Direct Marketing -You hereby agree that we may use the contact details you provided us with for the purpose of informing you regarding our Platform and other services which may be of interest to you, and to send to you other marketing material, transmitted to the e-mail address you have provided. You may withdraw your consent by following the removal/opt-out instructions that are available in the e-mail transmitted to you.

    13. International Data Transfer – We may transfer information collected about you, including Personal Information, to affiliated entities, or to other third party service providers across borders and from your country or jurisdiction to other countries or jurisdictions around the world (all solely for legitimate business purposes). Please note that we may transfer such information to a country and jurisdiction that does not have the same data protection laws as your jurisdiction, and you consent to such transfer of information.

    14. Changes to the Privacy Policy  -The terms of this Privacy Policy will govern the use of the Platform and any information collected therein. 5Starz reserves the right to change this policy at any time, so please re-visit this page frequently. We will provide notice of substantial changes of this policy on the homepage of the Platform and/or we will send you an e-mail regarding such changes to the e-mail address that you may have provided us with. Such substantial changes will take effect seven (7) days after such notice was provided on our Platform or sent by e-mail, whichever is the earlier. Otherwise, all other changes to this Privacy Policy are effective as of the stated “Last Revised” date and your continued use of the Platform after the Last Revised date will constitute acceptance of, and agreement to be bound by, those changes. In the event that the Terms should be amended to comply with any legal requirements, the amendments may take effect immediately, or as required by law and without any prior notice.

    15. Got any Questions? If you have any questions (or comments) concerning this Privacy Policy, you are most welcome to send us an email to the following address: